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fromPractical Ecommerce
1 week ago

Can AI Send the Perfect Ecommerce Promo?

"Internally, we strive for the 'perfect send,' when 100 percent of the people who get the message click or engage, and no one opts out," said Alex Campbell, the chief innovation officer and co-founder at Vibes, a mobile marketing platform. Campbell was discussing the potential for AI individualization (AI-I), Rich Communication Services, and mobile marketing in the retail sector when he described this 100% engagement, 0% opt-out scenario.
E-Commerce
E-Commerce
fromExchangewire
2 months ago

Axis & AlgoriX Partner to Expand Access to Premium In-App Supply

Axis partners with AlgoriX to enhance access to premium in-app inventory for advertisers.
Marketing tech
from24/7 Wall St.
4 months ago

AppLovin (Nasdaq: APP) 1st Quarter Earnings: All Day Live Coverage

AppLovin is expected to report strong Q1 earnings, showcasing significant revenue growth and margin dominance from its Axon ad engine.
Social media marketing
fromPhys
5 months ago

How mobile devices shape the way Gen Z interacts with brands, spends money

Mobile marketing significantly influences Gen Z purchasing decisions in Poland, with mobile devices integral to their identity and brand interactions.
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