fromPhys2 weeks agoSocial media marketingHow mobile devices shape the way Gen Z interacts with brands, spends moneyMobile marketing significantly influences Gen Z purchasing decisions in Poland, with mobile devices integral to their identity and brand interactions.
Media industryfromHackernoon1 year agoThe Future of Mobile Marketing in the Entertainment Sector | HackerNoonMobile devices account for over 60% of internet traffic, prompting the entertainment sector to adopt mobile-first strategies.
Mobile UXfromThe Drum2 months agoWhy mobile is the key to winning in 2025 - and how brands can stop losing customersMobile should be central to customer engagement strategies to foster loyalty and retention.
fromMarTech5 months agoMarketingSinch introduces RCS features in Customer Dashboard | MarTechSinch enables marketers to enhance SMS campaigns with RCS features, boosting engagement and content richness through dynamic mobile messaging.
Mobile UXfromThe Drum2 months agoWhy mobile is the key to winning in 2025 - and how brands can stop losing customersMobile should be central to customer engagement strategies to foster loyalty and retention.
fromMarTech5 months agoMarketingSinch introduces RCS features in Customer Dashboard | MarTechSinch enables marketers to enhance SMS campaigns with RCS features, boosting engagement and content richness through dynamic mobile messaging.
fromMarketing Dive2 months agoMarketingKia counterprograms Super Bowl with mobile gameKia is foregoing Super Bowl ads, opting instead for a mobile game to engage consumers during the event.
fromApp Developer Magazine3 months agoMarketingPast years mobile trends lookback released by AppsFlyer | App Developer MagazineUser acquisition ad spend and revenue grew in the app economy in 2023, driven by advanced monetization strategies and AI.
fromAdExchanger5 months agoMarketing techStudy: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands | AdExchangerEffective advertising relies on showing ads at the right moment across apps and websites, despite challenges in measurement and user privacy.
fromMarTech7 months agoMarketingUsing mobile measurement partners to drive bookings: Best of the MarTechBot | MarTechMMPs are crucial for tracking mobile marketing performance, offering insights for optimization and effective budget allocation.
fromAdExchanger5 months agoMarketing techStudy: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands | AdExchangerEffective advertising relies on showing ads at the right moment across apps and websites, despite challenges in measurement and user privacy.
fromMarTech7 months agoMarketingUsing mobile measurement partners to drive bookings: Best of the MarTechBot | MarTechMMPs are crucial for tracking mobile marketing performance, offering insights for optimization and effective budget allocation.
fromThe Drum7 months agoMarketing3 ways an in-app community can drive revenue on mobileBuilding in-app communities can enhance revenue generation for app businesses as organic reach declines.In-app communities offer a controlled user experience and opportunities for direct product improvement.