#monetization-models

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#cpa #app-categories #user-acquisition #igaming #digital-business-models #data-driven-personalization
fromThedrum
4 days ago

Which UA model is right for you? the case for CPA in mobile

For example, CPA models tend to be very popular with on-demand apps or apps with subscription models based on, say, a free trial event. Examples of these include fitness apps (such as Peloton and Obe Fitness) or entertainment or VOD apps (such as Showtime, VUDU etc). In these instances, CPA is preferable as a performance model because it's easier to optimize towards a certain fixed price based upon fixed subscription fees and expected conversion rates.
Online marketing
fromBusiness Matters
1 month ago

How the iGaming Industry is Reshaping Digital Entrepreneurship in 2025

iGaming's rapid growth reshapes digital business models via mobile-first platforms, data-driven personalization, new monetization like subscriptions, freemium, microtransactions, and regional expansion.
Media industry
fromTheWrap
3 months ago

Vertical Micro-Dramas Are an $8 Billion Business. Hollywood Is Finally Paying Attention

Short vertical dramas—90-second episodes forming 60–100 minute stories—have become a global $8B market, driven largely by China and addictive monetization models.
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