Marketing techfromMarTech1 month agoHow strong brands build stronger B2B pipelines | MarTechB2B marketers must prioritize brand building over traditional MQL-focused tactics to thrive in an AI-driven market.
fromMarTech3 months ago5 suggestions for moving beyond MQL | MarTechExecutives crave an easy, unequivocal measurement of a customer's readiness to buy. But this metric is worse than fiction; it's disinformation.Marketing tech