#multi-sensory-marketing

[ follow ]
#advertising #london-underground #consumer-feedback #public-transportation #confectionery-innovation
London food
fromwww.bbc.com
4 days ago

Commuters split over chocolate-scented advertising

A Magnum ice-cream multi-sensory advertisement at King's Cross St Pancras using chocolate smell and cracking sounds has generated mixed reactions, with some commuters and staff complaining about the scent combining unpleasantly with tunnel odors.
fromFood & Beverage Magazine
2 months ago

Shaq-A-Licious SLAMS: Shaquille O'Neal's New Hoops-Inspired Candy Throws Down a Backboard-Breaking Bite - Food & Beverage Magazine

The food and beverage industry loves a good slam dunk, and Shaquille O'Neal just delivered one that's turning heads from coast to coast. The NBA legend's latest confectionery creation, Shaq-A-Licious SLAMS, isn't just another celebrity candy launch: it's a multi-textural, interactive experience that's redefining what gummy innovation looks like in 2026. For food and beverage professionals watching the confectionery space, this launch represents more than just another SKU hitting retail shelves.
Food & drink
[ Load more ]