#music-resurgence

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#tiktok #aphex-twin #qkthr #gen-z #2016-nostalgia #social-media-filters
Music
fromwww.theguardian.com
5 days ago

Anti-pop and an alien sigil: how Aphex Twin overtook Taylor Swift to become the soundtrack to gen Z life online

Aphex Twin's obscure tracks, led by QKThr, have surged in popularity among Gen Z on short-form platforms, driving a back-catalogue renaissance and major streaming gains.
Social media marketing
fromForbes
2 weeks ago

It's 2016 Again, TikTok Users Have Declared, Using Decade-Old Songs And Filters

Social media users and celebrities are reviving 2016-era filters, fashions, and music on TikTok, driving nostalgic trends and measurable spikes in engagement and searches.
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