#naming-rights

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fromMarTech
1 month ago
Marketing tech

Are naming rights deals worth the investment for big brands? | MarTech

Naming rights investments are evaluated through metrics like exposure, engagement, sales impact, media value, and brand compatibility.
#sports-sponsorship
fromWashington Post
7 months ago
New York Yankees

The Commanders scored a naming rights deal. Why haven't the Nationals?

The Nationals are the only MLB team without a naming rights deal or jersey patch sponsorship, representing a significant loss in potential revenue.
fromHogs Haven
8 months ago
New England Patriots

The Washington Commanders have a new stadium sponsor. Welcome to Northwest Field

The Washington Commanders have secured a new naming rights deal for their stadium, switching to Northwest Stadium with a deal valued over the previous FedEx agreement.
fromESPN.com
5 months ago
Miscellaneous

Astros' home to be Daikin Park; deal through '39

Astros to rename stadium Daikin Park starting January 1, 2039, marking a significant sponsorship agreement.
fromWashington Post
7 months ago
New York Yankees

The Commanders scored a naming rights deal. Why haven't the Nationals?

The Nationals are the only MLB team without a naming rights deal or jersey patch sponsorship, representing a significant loss in potential revenue.
fromHogs Haven
8 months ago
New England Patriots

The Washington Commanders have a new stadium sponsor. Welcome to Northwest Field

The Washington Commanders have secured a new naming rights deal for their stadium, switching to Northwest Stadium with a deal valued over the previous FedEx agreement.
fromESPN.com
5 months ago
Miscellaneous

Astros' home to be Daikin Park; deal through '39

Astros to rename stadium Daikin Park starting January 1, 2039, marking a significant sponsorship agreement.
more#sports-sponsorship
Soccer (FIFA)
fromESPN.com
6 months ago

Saudi airline buys Atleti stadium naming rights

Saudi Arabia is significantly expanding its sports branding through Atlético Madrid by securing naming rights for the Metropolitano stadium until 2033.
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