Speaking to Eurogamer, Moore explained that getting the Xbox 360 into the market ahead of the PS3 was key to its strong performance, saying that the first 10 million sales were vital. "I think it was really important to get it out first," Moore said. "Get going, get momentum, and aim for that 10 million installed base that I felt that would give us an amazing advantage over whatever Sony could do to catch up."
"Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die."
