Marketing tech
fromExchangewire
2 months agoNexxen Expands EMEA Sales Leadership with Lisa Kalyuzhny
Nexxen appointed Lisa Kalyuzhny as VP of sales, EMEA, to drive revenue growth and deepen agency and brand relationships.
The fragmented CTV landscape presents today's advertisers with several key challenges. To start, reaching target audiences effectively is difficult and convoluted due to the sheer number of apps and devices.