#olympic-funding

#olympic-funding

The Esports Foundation Club Partner Program reaches fans globally and changes the way they experience esports. Over the past editions, it has created a platform for Clubs to strengthen their brands and engage with audiences.

Publicis Groupe has acquired sports marketing agency 160over90, integrating it into Publicis Sports to leverage data-driven solutions and enhance client offerings in sports marketing.

I think that the Paris Games deserve a lot of the credit for rejuvenating that interest and enthusiasm, and some of that momentum continued through to Milan,

With the next Summer Olympics less than 2 1/2 years away, state legislative leaders this week reflected on the 1984 Games the last time Los Angeles hosted the global sporting event as they seek out ideas and inspiration to make the 2028 Games just as, if not more, successful.

Some of the world's greatest winter sports athletes have called on the International Olympics Committee to stop taking fossil fuel industry money, including from Italian oil giant ENI, a "Premium Partner" of the 2026 Winter Olympics. "The time has come to question the ethical implications of...normalizing the connections between our sports and the detrimental effects of the product that [fossil fuel companies] sell," reads a petition delivered yesterday to IOC officials in Milan, Italy, where the Games' opening ceremony takes place on Friday.

Billionaire Ross Stevens wants to change that. Beginning with next month's Milan Cortina Games, he will give $200,000 to every U.S. Olympic and Paralympic athlete, regardless of if they win, in a move to help them gain financial security. Stevens, the founder and CEO of Stone Ridge Holdings Group, donated $100 million to the United States Olympic & Paralympic Committee (USOPC) for the program in 2025. It was the largest gift in the organization's history.

X has announced a new partnership with Warner Brothers Discovery (WBD) for coverage of the upcoming Winter Olympics, with the deal enabling X to share exclusive Winter Olympics content with audiences in Europe and the U.K. That'll also provide more opportunities for marketing tie-ins and promotions, as X looks to capitalize on the popularity of sports in the app.

"We have a golden retriever, and so I walk her three or four miles a day, and I do a weight training class twice a week," says Brown, 62, of Arlington, Va. She knows muscle mass will decline without regular strength training. "We have a fun group with a personal trainer and we call ourselves the Beastie Girls," she says, describing how her group helps her stick with it. She also plays tennis and golf.

But there's also the matter of making sure one's equipment is up to snuff - and, beginning with this year's Winter Olympics, that means not having any PFAS, or "forever chemicals," in the mix. What happens if a competitor does turn out to have such chemicals in their equipment? They'll find themselves disqualified. As GearJunkie's Mary Andino reports, three skiiers have been disqualified so far due to their use of fluorocarbon wax, also known as "fluoro wax."

The 2030 Commonwealth Games will be held in India, and the country is making strong efforts to host the 2036 Olympics, with the aim of giving more and more players greater opportunities to compete,

The period between the 2022 Olympics and the 2026 Olympics might have been some of the best years yet for the Japanese women's hockey team. In 2022, the team secured a fifth-place finish at the IIHF Women's World Championship. Three years later, Japan would win gold at both the Asian Winter Games and the IIHF Asian Championship. And just recently, the Japanese women's hockey team won gold at the second edition of the IIHF Asian Championship.