#pantene

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Social media marketing
fromMarketing Dive
3 months ago

Pantene turns Alix Earle's viral TikTok post into collection, campaign

Pantene collaborates with Alix Earle for a limited-edition campaign called 'Unexpired Pantene,' leveraging social media trends and consumer curiosity.
fromNewsmax
8 months ago

P&G Leans on China's TikTok to Reverse Sales Slump

Procter & Gamble's recent marketing revamp on China's Douyin has significantly enhanced Pantene's growth, enabling it to lead category growth despite challenges in the overall market.
Marketing
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