Intellectual property law
fromAbove the Law
2 days agoMorning Docket: 04.29.26 - Above the Law
Taylor Swift registers trademarks for her voice and likeness to combat deep fakes beyond copyright law.
AI is coming for unprepared businesses. The tools that seemed futuristic last year are now mainstream. Your customers can access the same information, generate the same content, build the same websites. What if your business became obsolete because you didn't see what was right in front of you? The businesses that thrive in 2026 will be the ones that take action today. They'll build trust through human connection and prove their value beyond what any tool can replicate.
If you're an entrepreneur or freelancer, building a personal brand and credible reputation is no longer optional if you want to grow your business. A personal brand helps you stand out in a saturated market and establish yourself as a trusted authority, and in turn, helps to drive more revenue. Social media is a key way to build your personal brand and reputation.
Whether we appreciate it or not, each of us has a personal brand, and everything we do affects it. It's more than your reputation, win/loss record, or what you're most known for. It's everything we do, say, post, share, write, and present. It's the cases we handle (and the ones we don't), it's how we help others (or don't), how we develop our expertise, and how we share it with others.
LinkedIn exists to connect people to economic opportunity. That's their exact mission, and they're finally putting their algorithm where their mouth is. When you share actionable insights, step-by-step processes, or genuine expertise, the platform notices. Your reach expands. Your ideal clients find you. Humblebrags about your morning routine or that award you won count for nothing these days.