#place-branding

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Music
fromFast Company
4 days ago

The Missing Export: Culture as Economic Infrastructure

Cities can treat music as an exportable cultural asset and economic engine to drive jobs, tourism, investment, and distinctive place branding.
Real estate
fromFast Company
4 months ago

Name that town: How Pentagram solved one of the hardest problems in branding

Woodbury transformed a 700-acre former steel mill in Vineyard, Utah into a planned, walkable city and hired Pentagram to create a distinctive name and identity.
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