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fromThedrum
1 week ago

Hivestack Named Official Member of Prebid.org

Hivestack, the world's largest, independent, programmatic digital out of home (DOOH) ad tech company today announced its official membership with Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions. The announcement represents Hivestack's commitment to driving excellence, innovation and standardization across the programmatic DOOH industry.
E-Commerce
Marketing tech
fromDigiday
4 months ago

Ad Tech Briefing: The Open Internet's factions spar, as Big Tech players are in a dead heat for gold

Prebid's TID change and AWS's ad-cloud expansion intensified a cross-industry struggle for control of programmatic ad signals, transparency, and ad-tech-driven revenue.
Marketing tech
fromAdExchanger
5 months ago

Can Publishers Trust The Trade Desk's New Wrapper? | AdExchanger

The Trade Desk launched OpenAds and PubDesk to maintain universal Transaction IDs for cross-platform auction integrity while giving publishers visibility into buyer valuations.
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