#programmatic-dooh

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fromExchangewire
1 month ago

Displayce & Happydemics Unveil New White Paper on DOOH Effectiveness

Programmatic DOOH drives deeper marketing impact beyond traditional KPIs, emphasizing attention, consideration, and conversion.
Attention is a crucial metric for evaluating media effectiveness, showcasing the powerful role of DOOH in today's advertising landscape.
fromDigiday
2 months ago

Why guaranteed access matters when it comes to securing premium DOOH inventory

Not all screens are created equal, and in the modern fragmented marketplace, how advertisers access and activate the best placements can make or break a campaign.
Marketing tech
Online marketing
fromExchangewire
3 months ago

Stockholm's DOOH Market Now Complete: JCDecaux Sweden Launches Programmatic Buying via VIOOH

JCDecaux Sweden launches programmatic digital out-of-home advertising, enhancing Stockholm's position as a prime hub for advertisers in Scandinavia.
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