#privacy-by-design

[ follow ]
#first-party-data #audience-targeting #performance-marketing #connected-tv #person-level-targeting
Marketing tech
fromExchangewire
1 week ago

Anonymised Launches Audience Lift to Transform First-Party Data into High-Performance Audiences

Audience Lift transforms first-party data into intelligent, high-performance interest and intent-based audiences for social and search platforms.
Marketing tech
fromExchangewire
1 week ago

Covatic Sense: New Solution Unlocks Individual Addressability & Attribution for Connected TV

Covatic Sense provides privacy-first, person-level CTV targeting and measurement by passively detecting in-room mobile devices and sending only anonymous audience cohort codes.
[ Load more ]