#privacy-changes

[ follow ]
#email-marketing
fromVerticalResponse
3 weeks ago
Marketing

Open Rates Are Dying: Here's What Actually Matters Now in Email Marketing

Open rates have become unreliable due to privacy changes, making click-through rates (CTR) a more accurate measure of email engagement.
fromMarTech
3 months ago
Marketing tech

Three high-impact tactics to drive email engagement | MarTech

Email strategy must evolve as open rates become less reliable metrics of engagement.
Focus on behavioral signals instead of traditional open metrics for better engagement.
[ Load more ]