#programmatic-ctv

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Marketing tech
fromExchangewire
1 week ago

PubMatic & Abovo Maxlead Deliver PubMatic's First Agentic AI Advertising Campaigns in Europe - ExchangeWire.com

Abovo Maxlead and PubMatic launched an autonomous CTV advertising campaign in Europe that eliminates manual coordination, reducing setup time by 87% and troubleshooting time by 70% while directing more budget to working media.
fromMarTech
3 months ago

IAB Tech Lab introduces new CTV ad formats, updates programmatic guidance | MarTech

These were distilled from over 100 real-world submissions gathered through the industry-wide "Ad Format Hero" initiative. Dig deeper: 4 questions every SMB should ask before testing CTV IAB Tech Lab has also updated its programmatic CTV guidance, offering practical advice on how to transact these ad types more efficiently. The update includes enhanced OpenRTB support, with a focus on the two formats prioritized by an industry working group: Pause and Menu.
Marketing tech
Media industry
fromAdExchanger
4 months ago

Why Meta's Exit From MRC Audits Should Be A Wake-Up Call For Marketers | AdExchanger

Advertisers must reassess social video spending as rising costs, reduced incremental reach, and brand-safety risks make programmatic CTV a more transparent, brand-safe option.
Media industry
fromAdExchanger
6 months ago

Live Sports Wins Direct Deals, But The CTV Scatter Market Is Perfect For Programmatic | AdExchanger

Live sports advertising remains highly valuable, while nonsports streaming inventory drives growth in programmatic CTV and targeted, performance-focused buying as upfront deals soften.
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