#autonomous-advertising

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#ctv #personalization #ad-serving #streaming-platforms #programmatic-ctv #ai-powered-campaign-management
Marketing tech
fromExchangewire
1 week ago

Clinch Brings AI-driven Creative Personalisation to Pause Ads Through OpenGlass Partnership

Clinch's ad-serving tags are certified for OpenGlass's Advanced CTV Formats, enabling personalized advertising across major streaming platforms.
fromExchangewire
1 month ago

PubMatic & Abovo Maxlead Deliver PubMatic's First Agentic AI Advertising Campaigns in Europe - ExchangeWire.com

In partnership with PubMatic, we are fundamentally changing how media is planned, activated, and optimised. The results speak for themselves - faster activation, greater transparency for clients, and a team freed to focus on the strategic work that creates real value. This is a concrete step in our long-term 'Waste to Value' strategy and our commitment to shaping a more intelligent media ecosystem in Europe.
Marketing tech
Marketing tech
fromDigiday
3 months ago

Ad Tech Briefing: Ad tech's agentic gambit at CES

Ad tech companies unveiled AI-native, agentic, and autonomous advertising tools at CES, signaling a shift toward automation and potential reduction of manual trading roles.
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