#retail-advertising

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fromThe Drum
1 month ago

Out of stock, out of pocket: retail ads have an efficiency problem, but what's the fix?

Retailers are wasting ad spend on Google Shopping clicks for out-of-stock products, costing brands significantly. Immediate action is required to address this issue.
fromMarTech
2 months ago

Ad costs are soaring and retailers are panicking - here's the fix | MarTech

Retailers must adapt their online advertising strategies with a focus on affiliate marketing and diverse touchpoints to remain competitive in challenging economic conditions.
Marketing tech
fromAdweek
4 months ago

Yes, Retailers Can Get Value From Audience Extension Ad Buys

Retail media revenues are crucial for retailers to price competitively and survive in the market.
Marketing
fromAdweek
6 months ago

Amazon Is Selling Its Advertising Technology to Other Retailers

Amazon's new Retail Ad Service aims to provide ad technology to other retailers, transforming its advertising business model.
fromMarTech
11 months ago

Retail media networks and advertisers going from guesswork to growth | MarTech

Retail media networks (RMNs) saw a 16.3% growth last year, with improved measurement, execution, and increasing interest from brands and agencies.
Standardization challenges persist in RMNs, but the potential to reach high-intent customers within a retailer's network is compelling for advertisers.
IAB's measurement guidelines aim to facilitate easier campaign execution and measurement across multiple RMNs to boost advertiser spend.
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