If you have the attention of a consumer at scale, as a media property should, ... then you're at the table," Amram said. "Retailers now, by and large, are quite sizable; we're talking about engaging with consumers on a daily basis to send products. ... When you add the [first-party] data element, it becomes a multiplier. If you can use that tactically or strategically, then it becomes quite powerful.
This allows the company to tailor and curate the experience based on which option they select and better communicate the difference between shipping and delivery. If guests select curbside, the app will "make sure that we're getting them the items they purchased before so they can get in and out and choose a slot that's most convenient for them," Pulsifer said.
Highlights From the Q3 2025 PPB Report: Buy Type: Audience buys (e.g. Run of Network (RON)) and programmatic) grew nearly 2.5x in 10 months, now making up almost one-third of impressions. Digital audio scale: Podcasts and streaming audio combined can reach 85% of U.S. listeners, with only ~20% audience overlap between the two channels. Device + app performance: iPhone users convert 30% better than Android users, with Apple Podcasts on iPhone leading both visitor and conversion rates.