Those cliches reflected the way the company's founders and long-time CEOs were depicted as well: Steve Jobs the rebel, Bill Gates the business drone. My, how times have changed. These days Apple CEO Tim Cook has become one of tech's Sycophants-in-Chief to US President Donald J. Trump, while Microsoft CEO Satya Nadella, in his own quiet way, has been the only tech exec to face the president down when necessary.