This article was last updated in 2022 but, with the US Open upon us, we're giving it another swing. Tennis is a sport of personal intensity and triumph. Granted, there are ways to play tennis in teams, from doubles to Billie Jean King's long-standing dream of making World Team Tennis one of our major sports. But at its core, tennis is about individuals, which is why it lends itself surprisingly well to the movies.
Audiences may also be wary: A recent survey of 5,000 people across the US, UK, Europe, and Australia by Baringa, a management consulting firm, found that 53% of US consumers would feel uncomfortable watching content touched by AI. Despite some startups' cautious approach, the usage of AI raises legal and existential questions about what stories get told, who gets to tell them, and how audiences will connect with the next era of entertainment.