Boone acknowledged improving profitability and raised his 2027 EBITDA estimate, but flagged weaker engagement, including a sequential decline in North American daily active users. Global daily active users also fell sequentially and missed estimates, which he attributed to reduced community marketing spend and regulatory-driven account removals in Australia. He said stronger AI-powered content recommendations from competitors are challenging Snap's ability to retain user attention and defend advertising share.
We have started choosing candidates for our annual worst CEO list, and Evan Spiegel of Snap Inc. ( NYSE: SNAP) is the next candidate. An all-time winner will be selected later in the year. Before looking at the past year, it is worth remembering that Spiegel has been chief executive of Snap since 2011. Snap shares are down 84% in the past five years, 36% in the past year, and 27% year to date. His net worth, in the meantime, is approximately $2.5 billion.
Snap SNAP reported third-quarter revenue of $1.507 billion, up 10% year over year, due to strength in international markets. Adjusted EBITDA margin came in at 12%, up 200 basis points from a year ago, due to cost efficiencies and a greater mix of high-margin products like Sponsored Snaps and Spotlight. Why it matters: Despite persisting weakness in North American markets, advertising revenue from international markets continues to grow, driven by improved direct advertising monetization and increased demand from small and mid-sized businesses.
Snap Inc closed at $7.71, down 8.21%. Trading spiked to about 260 million shares, roughly 3.4 times its three-month average of 77.46 million, as investors reacted to another cautious analyst view on the ad business. Indexes finished higher. The S&P 500 rose 0.41% to 6,688.46, and the Nasdaq Composite added 0.30% to 22,660.01, even as social media lagged.
Snap Inc. stockholders suing the tech giant's top brass for allegedly hiding a glitch that impacted its advertising revenue agreed to let go of federal lawsuits and will instead seek remedies under Delaware law.
Snap Inc. (SNAP), the parent of Snapchat, came under pressure last week after Guggenheim analysts struck a cautious tone following their review of Q3 user growth. The stock has fallen 24% year-to-date, in stark contrast to Meta Platforms (META), which has climbed over 30%. I believe the market's skepticism is justified, as Snap still lacks clear, defensible competitive advantages to drive sustained growth and monetization.
Snap Inc., the social media giant known for its disappearing messages and playful filters, is now facing serious allegations from its investors. A class action lawsuit has been filed against the company, accusing it of misleading shareholders about its advertising revenue growth. Between April 29 and August 5, 2025, Snap allegedly painted an overly optimistic picture of its financial health, while concealing a significant downturn in its advertising revenue growth rate.
Starting this month, Snapchat users can go into the Snap Map to see American Eagle's 800 U.S. locations pop up alongside the locations of their friends. Tapping on a store brings up content from American Eagle, including information on that store, Stories from the brand, creator videos and even localized product recommendations.
