Everyone Wins When Manchester United Loses | Defector
Manchester United remain in prolonged decline, providing rival fans amusement as the club's struggles continue despite heavy spending and repeated false dawns.
World Cup Brand Playbook: It's All About the Fandom | Muse by Clios
Brands must prioritize authentic, fan-first engagement and tailor campaigns to diverse soccer fandom across North America for maximum impact during World Cup 2026.