Loyalty in banking is now fragmented: How Chime is winning the era of soft switching - Tearsheet
Customers are soft-switching their primary accounts to new providers while keeping legacy accounts open, masking churn and eroding core banking relationships.
Loyalty in banking is now fragmented: How Chime is winning the era of soft switching - Tearsheet
Customers are soft-switching primary bank relationships by moving most financial activity to new providers while keeping legacy accounts open, undermining apparent retention.
