#sorority-recruitment

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Social media marketing
fromVogue Business
2 days ago

RushTok and the new rules of campus marketing

RushTok turned sorority recruitment into a major influencer-driven cultural and retail phenomenon, generating billions of views and extensive brand partnerships.
Miscellaneous
fromFortune
3 weeks ago

The twisted economics of 'RushTok': Some sorority pledge influencers can pay their tuition, but they're fleeing online hate and backlash

Kylan Darnell shifts her focus from TikTok fame in sorority recruitment to offline experiences due to negative impacts on her mental health.
US politics
fromwww.mediaite.com
3 weeks ago

Brett Cooper Roasts Fellow Conservatives Over Sydney Sweeney Takes and Viral Sorority Videos: Are You Kidding Me?'

Criticism of conservatives connecting Sydney Sweeney outrage to sorority recruitment videos.
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