#sports-viewership

#sports-viewership

There was not a single place that didn't have the Al-Hilal game on, and everyone was off the streets and watching it. The freeway was so empty. On a Friday night, that never happens, not even during Ramadan.

The flexibility that is coming in right now is much more from an investment perspective because of the uncertainty from the consumer perspective.

The women’s NCAA championship game last year drew a record audience, raising expectations for this year despite key players moving to the WNBA.

Reaching Black consumers may not be a challenge—but connecting with us can be. Black consumers are leaning into platforms that emphasize conversation and create a sense of connection.