fromDigiday4 months agoMedia industryTV upfronts-style Spotter Showcase pitches creators as the future of entertainment
fromEMARKETER4 months agoMarketing techMajor YouTube creators aim to draw ad dollars away from TV during Upfronts
Marketing techfromTheWrap4 months agoMrBeast, Dude Perfect and Other Top YouTube Creators to Headline Their Own Upfront Presentation in Bid for TV Ad DollarsYouTube creators are launching an event to attract advertisers, showcasing their content and audience engagement as alternatives to traditional TV.
Media industryfromDigiday4 months agoTV upfronts-style Spotter Showcase pitches creators as the future of entertainmentYouTube creators are increasingly targeting TV audiences as viewing trends shift towards connected TV.Spotter Showcase represents a strategic move by creators to align themselves with traditional media formats.
Marketing techfromEMARKETER4 months agoMajor YouTube creators aim to draw ad dollars away from TV during UpfrontsYouTube creators aim to attract marketing funds to digital content in the 'Spotter Showcase' event.
Marketing techfromTheWrap4 months agoMrBeast, Dude Perfect and Other Top YouTube Creators to Headline Their Own Upfront Presentation in Bid for TV Ad DollarsYouTube creators are launching an event to attract advertisers, showcasing their content and audience engagement as alternatives to traditional TV.