This CEO Shares 4 Highly Effective Ways to Promote and Scale Your Small to Medium-Sized Business | Entrepreneur
One key challenge for SMBs is budget constraints and lead generation in marketing. Strategic partnerships and transparent partner marketing can help address these issues. [ more ]
[Guide] How to Create a Successful AWS Partnership Strategy to Scale your Sales Motion
Building a partnership with AWS involves a journey with essential steps to establish and leverage the partnership foundation for business impact. [ more ]
Is your 2024 marketing strategy really prepared for cookie and election disruption?
Marketers face challenges with the demise of third-party cookies and the 2024 election impact, emphasizing the need to focus on first-party data and strategic partnerships. [ more ]
It's time to turbocharge our path to email innovation | MarTech
Email marketing needs to move beyond traditional batch-and-blast methods and embrace incremental innovation based on customer data for future success. [ more ]
AMD hires former Oak Ridge chief to punt AI to governments
AMD hires Thomas Zacharia to lead strategic tech partnerships and public policy.
Zacharia's extensive experience in research, public policy, and strategic partnerships will help AMD leverage relationships for AI solutions deployment. [ more ]
Consumer Goods & Retail Expert Jean Louis Delamarre Joins Zeotap as Senior Advisor & Shareholder
Jean Louis Delamarre joins Zeotap as a senior advisor and shareholder, focusing on strategic partnerships with major international retailers.
Delamarre brings extensive experience in brand building and retail expansion to Zeotap, aligning with the company's vision to win retail market share. [ more ]
Growing Your Business? Here's How Strategic Collaborations Can Help. | Entrepreneur
Strategic partnerships, or collaborations between multiple businesses, can help companies navigate the complexities of the marketplace.
Strategic collaborations allow businesses to share resources, expertise, and industry knowledge, leading to new innovations and increased brand recognition. [ more ]