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fromExchangewire
4 days ago
Marketing tech

Digest: TikTok Splits US App From Global Business; YouTube CTV Ads Enable Shopping; Netflix Doubles Ad Revenue

TikTok will split its US app with a licensed recommendation algorithm trained on American data; YouTube launches shoppable CTV ads and Netflix pursues ad-driven 2026 growth.
Media industry
fromDigiday
4 months ago

Streaming investments are rising, but media buyers drive hard bargains over CPMs and fees

Streaming and CTV investment is rising but uneven ad revenue and viewership trends limit consistent margin growth for operators and streamers.
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