Publishers entered 2025 facing many of the same economic uncertainties that they navigated in 2024. But in addition to grappling with the erosion of traditional income streams, publishers are now navigating how to combat the effects of generative AI as it chips away at traffic-driven revenue from search and social media referrals. As a result, many publishers are experimenting with their subscription strategies, including pricing, plans and subscriber benefits, to retain and boost subscriptions - a longtime revenue stronghold.
Gannett is executing $100 million in cost cuts, including closing print facilities and automating processes, to improve operational efficiency and adapt to revenue declines.