#technical-seo

#technical-seo

AI is quickly becoming a crucial part of many industries, including healthcare, finance, retail, technology, and marketing. Many sectors are evaluating questions of skill, quality, efficiency, and workflow to determine which jobs still require human performance and which can be performed more effectively by AI. Most industries are arriving at a hybrid approach, implementing AI workflows to improve efficiency and productivity while maintaining a focus on human creativity and strategy.

Content plays a central role in how we acquire and educate customers. It needs to perform across the full funnel and work for both classical search and modern, LLM-based discovery. This requires a combination of technical SEO, strong content strategy, and hands-on content creation. As Senior Content Strategist (m/f/d), you own our content system end-to-end. You are responsible for defining the strategy and technical foundations, while also contributing directly to the creation of high-impact content such as articles, guides, case studies, and video-based formats.

Google held the Search Central Live event in Dubai just a couple of days ago. It seems like the vast majority of what was presented at the event was presented at prior events. But I wanted to share that Google again said that links or site moves or technical SEO won't fix your rankings if you have overall quality issues with your site.