#trigger-leads-ban

[ follow ]
#mortgage-lead-generation #internet-leads #first-party-data #va-loan-reform #mortgage-tax-deductions
Online marketing
fromwww.housingwire.com
2 weeks ago

Mortgage lead prices to rise as trigger lead ban disrupts lenders

Removal of low-cost trigger leads is driving lenders to bid for scarce internet and first-party leads, increasing lead costs and shifting demand to vetted sources.
fromwww.housingwire.com
4 months ago

MBA's Bob Broeksmit celebrates legislative victories in 2025

The privacy protection law bans trigger leads, a long-criticized practice that allows mortgage applicants' data to be sold to competing lenders. Broeksmit reflected on the grueling process of working on the trigger leads bill for two years and getting it to pass in bipartisan measures. He officially bid adieu to trigger leads during his remarks. The VA reform law, Broeksmit shared, averted a potential foreclosure crisis for tens of thousands of veterans after key loan relief programs expired.
Real estate
[ Load more ]