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6 hours agoThe VAB's Latest Report Puts Nielsen's Big Data + Panel Methodology On Blast | AdExchanger
The report The VAB looked at audience data spanning 33 broadcast and cable networks and six demographic audiences - specifically, HH (households), P2+ (persons over the age of 2), P18-34, P18-49, P25-54 and P55+ - as captured over a four week period from September 15 through October 12. According to the VAB, the data suggests that between 48% and 58% of total hours during that time had over a 20% audience variance across several key buying demographics.
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