
"Fox Corporation drew the most ad dollars in its history, according to a strong first-quarter report the first under the sole leadership of executive chair and CEO Lachlan Murdoch. The first report of fiscal year 2026, which dropped on Wednesday, was marked by strong Fox News Channel viewership and fueled a surge in prime-time ratings. Fox News sustained a strong ratings and audience momentum throughout the quarter, Murdoch said in a statement from the network."
"Fox News once again cemented its status as the most-watched cable network in total day and in prime time. Murdoch added: Even more impressive, Fox News is the most-viewed network in all television in weekday prime calendar year to date. This engagement and share led to the highest first quarter ad revenue in Fox News Media history with higher pricing across both direct response and national advertising during the quarter."
"Another highlight for Fox was its digital operation, which drew in a strong web audience and social media engagement. Breaking news coverage throughout the quarter also drove strong engagement at Fox News Digital, fueling growth in page views and minutes versus last year, Murdoch said. Fox News Digital closed the quarter with over 6.5 billion social media video views, its highest total ever."
Fox Corporation recorded its highest-ever ad revenue in the first quarter of fiscal 2026 under CEO Lachlan Murdoch’s sole leadership. Fox News delivered strong viewership, surged in prime-time ratings, and became the most-watched cable network in total day and prime time while ranking as the most-viewed network in weekday prime across all television year-to-date. High engagement and audience share produced the highest first-quarter ad revenue in Fox News Media history, supported by higher pricing for both direct-response and national advertising. Fox News Digital achieved over 6.5 billion social media video views and added roughly 350 new national advertisers, while rising digital marketing, content costs, and programming rights amortization increased spending.
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