#ad-revenue

[ follow ]
#seo
more#seo
#youtube
fromTheWrap
1 week ago
Television

YouTube Ad Revenue Up 13% Year-Over-Year in 2nd Quarter of 2025, Hitting $9.8 billion

Marketing tech
fromBGR
9 months ago

YouTube is trying to hide the skip button so you'll watch more ads

YouTube has altered its ad interface, making it trickier for users to skip ads during videos.
fromTheWrap
1 week ago
Television

YouTube Ad Revenue Up 13% Year-Over-Year in 2nd Quarter of 2025, Hitting $9.8 billion

Marketing tech
fromSocial Media Today
2 months ago

YouTube Updates Content Reviews to Maximize Ad Opportunities

YouTube is enhancing video monetization accuracy by implementing human reviews for ads rating.
This change aims to streamline the appeals process for creators.
Marketing tech
fromEMARKETER
2 months ago

YouTube's audience outnumbers even its greatest rivals

YouTube has the highest monthly active users among digital platforms, despite not being available in China.
Media industry
fromLindsey Gamble
4 months ago

YouTube Hits Record 11.6% of U.S. TV Viewing, Outpacing Netflix & Disney - Lindsey Gamble

YouTube achieved its highest U.S. TV viewing share ever in February at 11.6%, surpassing Disney, FOX, and Netflix.
fromBGR
9 months ago
Marketing tech

YouTube is trying to hide the skip button so you'll watch more ads

more#youtube
fromBusiness Insider
2 weeks ago

Perplexity's CEO takes a shot at Google's AI dilemma: 'They need to embrace one path and suffer'

"They need to embrace one path and suffer, in order to come out stronger; rather than hedging and playing both ways," he wrote.
Artificial intelligence
Podcast
fromDigiday
4 weeks ago

Podcast companies turn to live events to capture growing advertiser spend

SiriusXM rapidly expands live podcast events as a new revenue stream through increased sponsorships.
fromLogRocket Blog
1 month ago

A complete guide to AdTech for product managers - LogRocket Blog

Understanding the complexity of AdTech is crucial for successful monetization with ads.
Sustainable profit from ads requires knowledge of the advertising ecosystem.
Podcast
fromDigiday
1 month ago

Spotify's video podcast program draws praise from creators - and skepticism from networks

Spotify's video podcast Partner Program attracts small creators with direct payouts, but larger networks hesitate due to concerns over dynamic ad revenue loss.
fromDigiday
1 month ago

Media Briefing: DoubleVerify casts itself as news ally in Cannes - as scrutiny mounts

Keyword blocking remains a significant financial challenge for publishers, leading to substantial revenue losses.
Tensions exist between publishers, marketers, and ad tech providers regarding keyword blocking and its impacts.
Media industry
fromThe Hollywood Reporter
1 month ago

Global Ad Forecast Downgraded as Creator Platforms Poised to Overtake Pro Content

WPP Media is downgrading its ad revenue forecast for 2025 due to economic uncertainty, while creator-driven platforms gain significant advertising spend.
Marketing tech
fromYahoo Finance
2 months ago

Why Meta Platforms Stock Isn't as Safe or as Cheap as It May Look

Meta Platforms faces significant challenges affecting its growth, including trade uncertainties and economic slowdown.
fromEMARKETER
2 months ago

X to have a mild ad revenue turnaround in 2025

X is expected to see ad revenue growth for the first time in four years, but earnings are still only half of 2021's figures.
#google-search
more#google-search
#digital-advertising
Media industry
fromMarTech
3 months ago

IAB report reveals digital ad growth and marketers ready for economic turmoil | MarTech

Digital advertising reached $258.6 billion in revenue in 2024, with a 14.9% year-over-year increase, showing resilience in a challenging economy.
Media industry
fromMarTech
3 months ago

IAB report reveals digital ad growth and marketers ready for economic turmoil | MarTech

Digital advertising reached $258.6 billion in revenue in 2024, with a 14.9% year-over-year increase, showing resilience in a challenging economy.
more#digital-advertising
#google
Marketing
fromSearch Engine Roundtable
9 months ago

Alphabet Google Ad Revenue Up 10%; Biggest Ad Revenue Quarter

Google's Q3 2024 ad revenue reached $65.85 billion, marking a 10% increase year-over-year, attributed to strong performance in search and investment in AI.
Marketing
fromSearch Engine Roundtable
9 months ago

Alphabet Google Ad Revenue Up 10%; Biggest Ad Revenue Quarter

Google's Q3 2024 ad revenue reached $65.85 billion, marking a 10% increase year-over-year, attributed to strong performance in search and investment in AI.
more#google
Media industry
fromDigiday
3 months ago

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

Google's decision to keep third-party cookies has mixed effects for publishers, driving focus on first-party data.
First-party data is increasingly viewed as vital for ad revenue growth, indicating a shift in industry practices.
#meta
more#meta
Media industry
fromThe Motley Fool
3 months ago

Netflix (NFLX) Q1 2025 Earnings Call | The Motley Fool

Netflix reported over $40 billion in revenue for Q1 2025 with more than 300 million paid households.
The company is set to double ad revenue in 2025 through strategic initiatives and technology advancements.
fromDigiday
3 months ago

Digiday+ Research: Branded content rebounds as a top source of publisher revenue

High-quality content is now publishers' most important strategy for growing ad revenue, with branded content rising to become their second-largest revenue source behind direct-sold ads.
Media industry
Media industry
fromDigiday
4 months ago

Publishers grapple with Q1 ad revenue challenges in a "buyer's market"

Publishers are facing a challenging quarter with decreased traffic and cautious advertiser spending.
Media industry
fromSoapcentral
4 months ago

Hollywood studios demand YouTube ad revenue from AI-generated movie trailers-Fans roast the sudden change of heart

Hollywood studios have reversed their position on AI trailers, now seeking ad revenue instead of removal.
This change has sparked mockery and debate about the ethics of AI-generated content.
Marketing tech
fromAdweek
4 months ago

Yes, Retailers Can Get Value From Audience Extension Ad Buys

Retail media revenues are crucial for retailers to price competitively and survive in the market.
Marketing tech
fromFuturism
4 months ago

ChatGPT and Other Chatbots Are Hurting Publishers Even Worse Than We Thought

AI chatbots are significantly reducing traffic to publisher websites, impacting their ad revenue negatively.
Marketing tech
fromDigiday
5 months ago

In the pitch for brand dollars, retail media networks turn to creators

Retail media networks are increasingly monetizing creator networks to capture more ad revenue as influencer marketing grows.
Marketing tech
fromDigiday
5 months ago

Rising ad spend fuels rapid growth of Amazon's DSPs

Amazon's DSP is increasingly becoming the preferred method for programmatic ad buys, reflected in significant revenue growth and market share gains.
Marketing
fromEMARKETER
7 months ago

4 CTV ad spend trends to track in 2025

By 2026, nine streaming services are expected to generate over $1 billion in ad revenue, illustrating rapid market expansion.
CTV viewership is rising faster than its ad spend, highlighting a potential imbalance in the market.
Tech industry
fromEntrepreneur
11 months ago

How Amazon Prime Video Beat Disney+, Hulu, Netflix in Ads | Entrepreneur

Amazon Prime Video aims to establish itself as a standalone streaming service.
Amazon introduced ads on Prime Video to generate significant revenue, with most subscribers opting for ad-supported content.
[ Load more ]