TelevisaUnivision concluded its upfront negotiations, reporting record volumes largely fueled by its ViX streaming service, which exceeded 10 million subscribers. Overall volume remained consistent compared to the previous year. Significant growth was seen in the pharmaceutical sector. Despite these successes, the company faced a 5% decline in ad revenue for Q2 2025, affected largely by reduced advertising in the U.S. market. Leadership changes occurred following the exit of ad sales president Donna Speciale, replaced by Tim Natividad, who emphasized modernization and cultural leadership in their strategies.
"TelevisaUnivision's Upfront is a powerful proof point of how we've modernized our content and capabilities to meet the evolving needs of our customers across all mediums - traditional network, mobile, social, and digital."
"As the definitive voice of the U.S. Hispanic audience, we combine that cultural leadership with technological sophistication to deliver smarter solutions that place brands within the most compelling live and experiential content."
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