The Seattle Seahawks are wearing all-college-navy while New England Patriots are wearing all-white. Therefore, this marks the first Super Bowl ever with both teams rocking monochromatic looks. It also marks the first time a team donning all-white will face a team wearing one color. In fact, there have been only 15 instances where a team has donned all-white in the big game, the last time being in Super Bowl 50 by the Denver Broncos.
David Lauren, the company's Chief Branding and Innovation Officer, said in the press release that dressing Team USA "has had the immense privilege" for nearly two decades, calling the opportunity "an honor that never fades." He added that the 2026 designs "reflect the passion, optimism, and relentless pursuit of excellence that embody the American spirit," while also acknowledging Milan as "one of the great fashion capitals."
We brought back the white panel caps as a specialty cap last season for our three 40th anniversary celebration days. We also wore the white panel cap back on August 16th 2015 for one game as part of our "Turn Back the Clock" night. We received a lot of positive feedback from our players and from our fans on social media, so we took that opportunity to discuss introducing it more frequently and approached the league to add it to our cap options.
I am always trying to build a new kind of elegance, she said after the Prada show in Milan, a collaboration with her co-designer Raf Simons. In a uniform you are protected, you are neutral, it allows you to think. For women, uniforms offer authority and agency, she said. A woman can feel amazing and chic and luxurious in a uniform, just as much as in a dress.
