#viral-campaigns
#viral-campaigns
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#e-commerce-growth #influencer-marketing #content-creator-collaboration #global-market-expansion #marketing
fromThe Drum
1 month agoBad clients get bad work: Here's what good ones want from their agencies
They also specifically asked not to have a TV script. Come the pitch, the agency brought in their chief strategist who acted out the viral script. Dean's reaction? "Scared shitless. We've got to do it." The campaign went on to create huge amounts of attention with the delight of people sharing it being one thing and the outrage of some adding to the high profile of the video.
Marketing
fromstupidDOPE | Est. 2008
5 months agoViral Campaigns Inspired by Street Culture and Casinos | stupidDOPE | Est. 2008
Viral campaigns do not just occur incidentally. The most memorable ones are the ones that tend to touch the feelings that people already have, such as community pride, excitement, curiosity, or the excitement of winning something that no one is expecting to win. The street culture and casinos are two worlds that are more aware of this than others.
Marketing
Marketing
fromAol
6 months agoDuolingo's top social media manager says she had more professional success when she didn't separate life and work
Putting work-life boundaries aside enabled greater viral social media success but caused severe anxiety, sleep loss, and medical leave for the manager behind Duolingo's campaigns.
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