#viral-meme

#viral-meme

If you Google 'Madame Morrible' the browser takes you to a page of results about the character. But at the top, where it would usually provide a suggestion if you've spelt something wrong in your search terms, the web page reads: "Flip it around... Did you mean: wicked witch." Users can click on 'Wicked Witch' where they are taken to a new page all about The Wicked Witch of the West.

It became the inescapable soundtrack of the summer: the uplifting melody of Jess Glynne's 2015 dance-pop hit "Hold My Hand," followed by a chirpy voice declaring that nothing beats a Jet2 holiday. Over the last few months, the British travel agency's advertisement has become a viral TikTok sound, serving as the ironic backdrop for millions of things-gone-terribly-wrong style disaster videos.