fromHealthcare Brew
4 days agoSerena Williams as Ro's celeb ambassador could mark 'a big shift' in pharma advertising
This recently acquired knowledge is due to the fact that Williams was announced as the new "celebrity patient ambassador" for direct-to-consumer telehealth company Ro on Aug. 21. The goal of this multiyear campaign is to "destigmatize weight loss medication," Saman Rahmanian, co-founder and chief product officer at Ro, told Healthcare Brew. Williams was a patient first and then wanted to share her story with others, he added.
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