#wellness-marketing

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Marketing tech
fromAdExchanger
5 days ago

Healthy Growth In The Age Of AI | AdExchanger

Thorne's Chief Growth Officer is transforming the 40-year-old wellness brand by building a marketing organization accountable for revenue growth, leveraging AI-driven discovery channels while prioritizing medical credibility and education to differentiate in a confusing supplement category.
Gadgets
fromThe Verge
2 weeks ago

Huel tries to solve the 'burden' of eating

Meal replacement brands like Huel use emotionally manipulative marketing to suggest their products solve complex life problems, exploiting vulnerable moments rather than addressing genuine nutritional needs.
Wellness
fromMiami Herald
2 months ago

How to Tell If That Probiotic Drink Is Actually Worth Your Money Or Just Expensive Marketing

High consumer interest in gut health coincides with widespread misunderstanding of the microbiome, prompting confusion and potentially wasteful spending on marketed products.
Food & drink
fromBusiness Insider
2 months ago

Hot cocoa is getting a wellness rebrand. I say: Let treats be treats.

Supplement-infused hot cocoa is expensive, often underdosed, and unlikely to provide meaningful health benefits compared with basic lifestyle measures like exercise and moderation.
Mental health
fromPsychology Today
3 months ago

Teenagers: You Can Say No to Diet Culture

Adolescents are highly vulnerable to modern diet-culture marketing disguised as wellness, and adults can teach teens to recognize and resist manipulative tactics.
fromPsychology Today
4 months ago

Why Weight Watchers Isn't a Wellness Solution

In 2018, Weight Watchers rebranded itself as "WW," announcing that it was no longer a diet but a "wellness and lifestyle program." The shift sounded refreshing - even progressive. After decades of being synonymous with calorie counting and weigh-ins, the company seemed to embrace a broader vision of health. But beneath the glossy marketing and pastel app graphics, little had actually changed. The points system remained, weigh-ins persisted, and the focus on weight loss stayed the same.
Wellness
Marketing
fromCreative Bloq
4 months ago

Ikea just made tiny beds for your phone and I need one right now

Ikea UAE launched the Phone Sleep Collection: miniature beds with integrated NFC tags designed to encourage people to stop late-night phone scrolling.
Wellness
fromwww.mercurynews.com
6 months ago

Cottom: Why Make America Healthy Again is a gateway to gimmicks

Aesthetic-focused, anti-science health messaging prioritizes natural remedies and marketable wellness over evidence-based treatments, merging beauty and health into profitable lifestyle marketing.
fromWIRED
7 months ago

You Probably Don't Need to Drink Electrolyte Water Every Day

"Mild imbalances can cause cramping, dizziness, fatigue, or headaches. More severe shifts may lead to confusion or irregular heartbeat, which requires medical attention, not just an electrolyte drink."
Health
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