#wholesale-partnerships

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#direct-to-consumer #marketing-strategy #turnaround #flagship-store #one-for-one-donation #shark-tank-success
E-Commerce
fromThe Drum
1 day ago

Marketing steps up in Nike's turnaround plan - here's where those dollars are going

Nike's shift to direct-to-consumer, wholesale cuts and lower-funnel marketing caused sales decline; recovery under Elliott Hill requires a prolonged turnaround.
fromForbes
3 months ago

Bombas Takes Next Big Steps Opening Flagship Store In NYC And Entering Target, DSW

Bombas, the quality- and comfort-obsessed, mission-driven socks brand, is opening its first owned flagship store in New York City at 345 Bleecker Street. Called a "soft opening" in a nod to the softness its products deliver to customers in everyday essentials like socks, t-shirts, underwear, and slippers, the brand will follow the NYC opening with store launches in Boca Raton and Austin before the end of the year.
Business
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