#yahoo
#yahoo

Deliverability

Email marketers sharpen deliverability tactics at MailCon | MarTech

Email marketers must adapt to new regulations by Yahoo and Google to maintain deliverability and sender reputation.

Online marketing

Daily Search Forum Recap: February 4, 2025

Google's updated search quality guidelines emphasize the role of generative AI in product descriptions.

Yahoo Search is leveraging both Microsoft and OpenAI technologies for its AI features.

Online marketing

Daily Search Forum Recap: January 23, 2025

Google enforces penalties for European sites violating reputation policies, while Yahoo explores AI chat features and Bing tests real estate filters.

fromExchangewire

2 days ago

Digest: Yahoo Eyes Chrome Acquisition; ChatGPT to Feature Washington Post Content in New Media Partnership

Yahoo is considering acquiring Google's Chrome browser amid antitrust discussions.

ChatGPT partners with The Washington Post to improve news responses.

Amazon expands 'Haul' storefront as part of its e-commerce strategy.

fromUNILAD

3 days ago

Why Google could be forced to sell Chrome as Yahoo 'prepared to buy' search engine

Google faces antitrust scrutiny, with potential sale of Chrome on the table, leading to interest from rivals like Yahoo and OpenAI.

fromMarTech

Deliverability

Email marketers sharpen deliverability tactics at MailCon | MarTech

Email marketers must adapt to new regulations by Yahoo and Google to maintain deliverability and sender reputation.

Online marketing

Daily Search Forum Recap: February 4, 2025

Google's updated search quality guidelines emphasize the role of generative AI in product descriptions.

Yahoo Search is leveraging both Microsoft and OpenAI technologies for its AI features.

Online marketing

Daily Search Forum Recap: January 23, 2025

Google enforces penalties for European sites violating reputation policies, while Yahoo explores AI chat features and Bing tests real estate filters.

more#google

#demand-side-platform

fromDigiday

2 weeks ago

Marketing tech

Ad Tech Briefing: How much could Yahoo's DSP sell for - and to whom?

Potential sale of Yahoo's demand-side platform highlights a pivotal moment in ad tech consolidation and competitive reshaping.

fromThe Drum

Artificial intelligence

Yahoo's DSP bet: why speed, not AI, has become the biggest selling point

Yahoo is focusing exclusively on its demand-side platform (DSP) to prioritize speed over the general trend of adtech expansion.

fromDigiday

2 weeks ago

Ad Tech Briefing: How much could Yahoo's DSP sell for - and to whom?

Potential sale of Yahoo's demand-side platform highlights a pivotal moment in ad tech consolidation and competitive reshaping.

fromThe Drum

more#demand-side-platform

Artificial intelligence

Yahoo's DSP bet: why speed, not AI, has become the biggest selling point

Yahoo is focusing exclusively on its demand-side platform (DSP) to prioritize speed over the general trend of adtech expansion.

Digest: Meta Settles Privacy Case by Agreeing to Stop Targeting UK User; Yahoo Sells TechCrunch to Regent

Meta ceases targeted ads for a UK user, potentially influencing millions and reflecting evolving digital privacy standards.

fromBloomberglaw

3 weeks ago

Privacy technologies

Yahoo Hit With Privacy Suit Over Tracker Using Email Addresses

Yahoo's ConnectID allegedly uses email addresses for tracking without consent, raising privacy concerns and prompting a federal lawsuit.

9 months ago

Marketing tech

Engadget is part of the Yahoo family of brands

Engadget, Yahoo, AOL, and Yahoo Advertising are part of the Yahoo family of brands. They use cookies for site functionality, security, and measuring user interactions. Users can manage cookie preferences and privacy settings.

Privacy technologies

fromExchangewire

Digest: Meta Settles Privacy Case by Agreeing to Stop Targeting UK User; Yahoo Sells TechCrunch to Regent

Meta ceases targeted ads for a UK user, potentially influencing millions and reflecting evolving digital privacy standards.

fromBloomberglaw

3 weeks ago

Privacy technologies

Yahoo Hit With Privacy Suit Over Tracker Using Email Addresses

Yahoo's ConnectID allegedly uses email addresses for tracking without consent, raising privacy concerns and prompting a federal lawsuit.

9 months ago

Marketing tech

Engadget is part of the Yahoo family of brands

Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Gmail and Yahoo's February 2024 rules require email authentication, easy unsubscribes, and monitoring spam complaints to ensure deliverability.

fromVariety

4 weeks ago

Marketing tech

Paramount Top Marketing Exec Josh Line Exits to Join Yahoo

Josh Line joins Yahoo as CMO after 14 years at Paramount Global, bringing extensive marketing experience to reinvigorate the brand.

fromSilicon Canals

After Foundry, US firm Regent acquires TechCrunch from Yahoo - Silicon Canals

TechCrunch is set for a new chapter under Regent after being sold by Yahoo, aiming for growth and innovation.

fromWIRED

Yahoo Is Still Here-and It Has Big Plans for AI

Jim Lanzone aims to revitalize Yahoo after its decline and several management failures.

Social media marketing

fromAxios

Communicator Spotlight: Sona Iliffe-Moon of Yahoo

Importance of authenticity in brand communication

Syncing marketing and communications enhances effectiveness

Leveraging AI can help scale communications efforts

#ai

Artificial intelligence

After the Yahoo News app revamp, Yahoo preps AI summaries on homepage, too | TechCrunch

Yahoo is continuing its AI push by launching AI-powered features for Yahoo Mail and Yahoo News app, with plans for further AI integration on its web properties.

fromwww.seroundtable.com

Artificial intelligence

Yahoo Search AI Answers Showing Link Sources

Yahoo Search enhances AI answers by adding external 'Learn more' links for better information sourcing.

Artificial intelligence

After the Yahoo News app revamp, Yahoo preps AI summaries on homepage, too | TechCrunch

Yahoo is continuing its AI push by launching AI-powered features for Yahoo Mail and Yahoo News app, with plans for further AI integration on its web properties.

fromwww.seroundtable.com

Artificial intelligence

Yahoo Search AI Answers Showing Link Sources

Yahoo Search enhances AI answers by adding external 'Learn more' links for better information sourcing.

more#ai

fromNew York Post

Deliverability

Yahoo's Super Bowl 2025 ad includes Bill Murray's email address - and it works

Bill Murray's 2025 Super Bowl commercial invites viewers to email him at a Yahoo address, initiating an interactive experience.

Artificial intelligence

Yahoo Search AI Features Powered By Microsoft Copilot Or OpenAI

Yahoo Search AI features are likely powered by Microsoft Copilot, showing a shift from OpenAI.

Both Microsoft Copilot and OpenAI could be in play for Yahoo Search AI.

fromBusiness Insider

Tech industry

Like any millennial, Yahoo wants to be seen as cool again

Yahoo aims to modernize while tapping into nostalgia to reconnect with users.

Artificial intelligence

Yahoo Search Testing AI Chat

Yahoo is testing an AI chat feature in search results to potentially enhance user experience.

fromDigiday

Marketing

Yahoo places curation at the center of its CES pitch

Yahoo's new ad tech approach enhances transparency and gives advertisers more control, marking a potential shift in the programmatic ecosystem.

#layoffs

4 months ago

Information security

Yahoo cybersecurity team sees layoffs, outsourcing of 'red team,' under new CTO | TechCrunch

Yahoo laid off 25% of its cybersecurity team, The Paranoids, transitioning to an outsourced model for offensive security operations.

fromTech Times

1 year ago

Tech industry

Yahoo Singapore Shifts Focus, Cuts Editorial Staff and Embraces Content Curation

Yahoo shifts towards content curation in Singapore, leading to staff layoffs.

4 months ago

Information security

Yahoo cybersecurity team sees layoffs, outsourcing of 'red team,' under new CTO | TechCrunch

Yahoo laid off 25% of its cybersecurity team, The Paranoids, transitioning to an outsourced model for offensive security operations.

fromTech Times

1 year ago

Tech industry

Yahoo Singapore Shifts Focus, Cuts Editorial Staff and Embraces Content Curation

Yahoo shifts towards content curation in Singapore, leading to staff layoffs.

more#layoffs

fromInfoQ

5 months ago

DevOps

KubeCon + CloudNativeCon NA 2024: Yahoo's Kubernetes Journey On-Prem to Multi-Cloud

Yahoo's Kubernetes transition was driven by a need for scalability, flexibility, and efficiency in cloud infrastructure management.

fromTech.co

5 months ago

Remote teams

41 Fully Remote Jobs You Can Apply for in November 2024

The rising costs and unpredictability of commuting are driving interest in remote job opportunities.

Tech industry

fromBusiness Insider

6 months ago

Marissa Mayer reflects on what went wrong at Yahoo - and shares the compliment she got that she still remembers

Yahoo was too late to embrace the mobile shift, according to Marissa Mayer.

Mayer believed her caution in strategy was a major mistake during her Yahoo tenure.

#cookies

Digital life

Yahoo is part of the Yahoo family of brands

Yahoo uses cookies to enhance user experience and personalizes advertising.

Users can manage their cookie preferences and privacy settings at any time.

Marketing tech

Yahoo is part of the Yahoo family of brands

Yahoo uses cookies to provide services, authenticate users, and measure user activities on their sites and apps.

Marketing tech

Engadget is part of the Yahoo family of brands

Engadget, as part of the Yahoo family of brands, uses cookies for various purposes including providing sites and apps, security, and measuring user activity.

Digital life

Yahoo is part of the Yahoo family of brands

Yahoo uses cookies to enhance user experience and personalizes advertising.

Users can manage their cookie preferences and privacy settings at any time.

Marketing tech

Yahoo is part of the Yahoo family of brands

Yahoo uses cookies to provide services, authenticate users, and measure user activities on their sites and apps.

Marketing tech

Engadget is part of the Yahoo family of brands

Engadget, as part of the Yahoo family of brands, uses cookies for various purposes including providing sites and apps, security, and measuring user activity.

more#cookies

fromExchangewire

Marketing

Yahoo Australia Bolsters Growing Team with Appointment of Maddie Basso as Head of Commercial

Madeline Basso joins Yahoo to enhance growth in joint business partnerships with agencies and advertisers in Australia.

fromAdExchanger