Marketing
fromFood & Beverage Magazine
17 hours agoBean Appetit: Jelly Belly's Fresh Brand Evolution
Jelly Belly's 'Bean Appétit' campaign revitalizes the brand for younger consumers through innovative flavors and curated collections.
"These people have been with us since they were teenagers, and we take that relationship very seriously. We know for a fact that our audience trusts us more because of our presence on TikTok and [YouTube] Shorts."