"The new program will allow businesses to pay more for prominent ranking in search results on Apple Maps. Gurman says the system will resemble how search result advertising works in the App Store, where developers can pay to be features in app search results. However, while the App Store has advertising on its front page, Apple Maps will not do so, at least not initially. Apple will take advantage of AI to ensure relevant search results."
"The big risk Apple faces here is a potential consumer backlash. Some customers are already unhappy that the iPhone has been turned into a digital billboard for services like AppleCare+, Apple Music, Apple TV and Fitness+. The company also pushes web-like ad slots within Apple News. When you consider that an iPhone can cost up to $2,000, some see this as an unseemly money grab."
Apple plans to add paid search-result advertising to Apple Maps in 2026 as part of a broader expansion of iOS advertising. Businesses will be able to pay for more prominent rankings in Maps search results, using a system similar to App Store search ads. Maps will not initially host front-page ad placements, and Apple will use AI to surface more relevant results. The change aims to generate additional advertising revenue from iOS apps. The proposal risks consumer backlash because some users already view promoted placements across iPhone apps and News as excessive, fueling perceptions of monetization of the device.
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