How Veritone uses Amazon Bedrock, Amazon Rekognition, Amazon Transcribe, and information retrieval to update their video search pipeline | Amazon Web Services
Veritone provides AI solutions for media processing, analytics, and advertising, leveraging its aiWARE technology across industries. [ more ]
Google, Microsoft And Meta Take Three Approaches In The Generative AI Battle. Which Is Best?
Tech giants like Google, Meta, and Microsoft are vying for dominance in generative AI by targeting advertising, user data, and enterprise clients. [ more ]
Amazon Prime Video ads are about to get more intrusive
Amazon is introducing new ad formats within Prime Video, including pause-activated ads, to promote products and engage viewers with interactive features. [ more ]
What All the Big Streamers Are Telling Advertisers
The traditional TV upfronts are making a comeback as streaming services like Netflix, Disney+, and Amazon now embrace advertising to boost profits. [ more ]
Apple Issues Apology, Pulls 'Crush!' iPad Pro Ad | Entrepreneur
Apple apologized and withdrew an ad for iPad Pro after public backlash for depicting destruction of creative objects, seen as technology overwhelming traditional creativity. [ more ]
Navigating Identity Shifts: Strategies for Sustaining Addressability Amid New Landscapes | AdExchanger
Marketers must adapt data strategies for a post-cookie world by combining first-party and third-party data for sustainability and targeting in omnichannel advertising. [ more ]
I'm hardly excited for a new Chromecast when Google filled Android TV with ads
Chromecast with Google TV now includes ads on the home page, leading to consumer dissatisfaction and concerns over relevance and intrusiveness. [ more ]
Ad tech continues to balance skepticism and cautious optimism amid Google's latest cookie delay
Ad tech execs continue to navigate uncertainties around Google's cookie phase-out plan, emphasizing the gradual transition and interpreting indirect signals from Google. [ more ]
Trump Media Firm's Tech-Ad Partner Rumble Sues Google For $1B Over Alleged Ad Monopoly - Alphabet (NASDAQ:GOOG), Trump Media & Technology (NASDAQ:DJT)
Rumble has initiated legal action against Google for alleged monopolistic practices in digital advertising, seeking damages exceeding $1 billion. [ more ]
After Liberating Creativity in '1984' Apple Is Crushing It
Apple's latest ad for the 13-inch iPad Pro, 'Crush,' caused controversy by depicting the destruction of creative tools, receiving backlash from critics and consumers alike. [ more ]
Roblox Says Ads Will Not Have A Notable Impact On Its Business This Year | AdExchanger
Roblox's ad revenue won't be significant in the near future, with concerns over slower-than-expected growth and diversification of revenue streams. [ more ]
Mary Wells Lawrence, High-Profile Advertising Pioneer, Dies at 95
Mary Wells Lawrence was a groundbreaking figure in advertising, the first woman to own a major ad agency and a pioneer in creative, hands-on campaigns. [ more ]
Why Pinterest is using immersive events to 'un-boring' B2B marketing
Pinterest hosted an interactive event to engage advertisers, aiming for a unique, memorable experience and showcasing performance products in a creative way. [ more ]
The ad for Apple's newest iPad reflects a trend of complex tech products lacking a clear purpose, which is becoming standard in the global tech industry. [ more ]
Apple Apologizes for Crushing Camera Gear, Creative Tools in iPad Ad
Apple faced backlash for a new iPad Pro ad showing creative tools crushed by a hydraulic press, causing controversy within creative communities. [ more ]
Inside Expedia's plan to be the world's travel media network
Expedia launches Travel Media Network leveraging its advertising experience and global reach for targeted ads in the booming media network space. [ more ]
Netflix plans to in-house ad tech, adds measurement partners as ad tier surges
Netflix's ad-supported plan has 40 million users, partners with key platforms for advertisers, and plans to launch an in-house ad tech platform. [ more ]
Samsung mocks Apple's crushing iPad Pro ad with its own 'UnCrush' pitch
Samsung responded to Apple's 'Crush' ad with a video called 'UnCrush,' attempting to join the conversation and find a weak point in Apple's armor. [ more ]
'We don't crush creativity' - Samsung kicks Apple when it's down with new ad after iPad Pro controversy
The new iPad Pro ad by Apple received unintended controversy, causing Apple to issue an apology, and Samsung released a response ad emphasizing their support for creativity. [ more ]