"Another "Monday Night Football" showdown on ESPN and ABC will be blacked out on YouTube TV unless Google and Disney reach a new carriage deal in the next few hours. The two companies have spent the past week and a half negotiating over how much YouTube should pay each month to let its 10 million or so customers watch Disney's networks."
"In the last 11 days, YouTube TV customers couldn't watch a slew of college football games, an NFL game, and NBA games featuring the New York Knicks and Los Angeles Lakers. The blackout also impacted Disney's other shows, including ABC's "Dancing with the Stars." Disney analyst Joe Bonner of Argus Research said he's "a little surprised" that Disney and Google haven't come to terms yet."
"Advertisers are collateral damage It's not just sports fans who've missed out. The advertisers hoping to reach fans ahead of the lucrative holiday shopping season are also affected by Disney and YouTube's standoff. "While a couple of days might not hurt people, a couple of weeks could, especially coming into the end of the year," Tim Lathrop of media agency Mediassociates told Business Insider last week."
YouTube TV subscribers risk losing access to a Monday Night Football game as Google and Disney haggle over a new carriage deal for ESPN and ABC. Negotiations center on monthly carriage fees for roughly 10 million YouTube TV customers. Recent 11-day blackouts removed college football, an NFL game, NBA games featuring the Knicks and Lakers, and ABC programming such as Dancing with the Stars. A Disney analyst said he was surprised talks haven't resolved despite typical subscriber pressure from missing an NFL game. Advertisers targeting holiday shoppers are also harmed, with media buyers warning extended outages could hurt end-of-year campaigns.
Read at Business Insider
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