fromInc
2 hours agoThese Social Media and PR Firms Are Turning Influencer Marketing Into a Science
Influencer marketing can be a challenge for business owners. Working with content creators can be expensive, time-consuming, and-worst of all-risky. It's not uncommon for marketing teams to shell out thousands of dollars to influencers in exchange for social media posts that result in sparse engagement and shockingly few sales. Still, if done right, influencer marketing can help elevate a small business into a household name. Just this year, better-for-you soda brand Poppi sold to PepsiCo for $1.95 billion after blowing up on TikTok.
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