Apple is developing its custom AI accelerators for server chips named ACDC, building on its chip design experience and transitioning to its own Arm-compatible silicon. [ more ]
Apple announces M4 with more CPU cores and AI focus, just months after M3
Apple announced a new M4 processor for iPad Pro with significant performance improvements compared to M3, focusing on higher efficiency and advanced AI capabilities. [ more ]
Rivian & Apple allegedly discussing potential partnership
A potential partnership between Rivian and Apple could enhance Rivian's vehicles with Apple's AI technology, supporting both companies' goals. [ more ]
New M4-powered iPad Pro (2024) blows its M2-based predecessor out of the water
New iPad Pros and Airs released with M4 chip for Pro models and M2 chip for Air models, showcasing impressive performance gains. M4 chip has 9 or 10 CPU cores and higher RAM. [ more ]
Apple's first 13-inch iPad Air debuts at $799 next week
Apple introduces the first 13-inch iPad Air alongside a revamped 11-inch model, providing increased screen real estate, performance, and new features. [ more ]
Apple's iPad advertisement faced backlash for destroying creative tools, sending a message of obsolescence and disrespect towards enduring technology. [ more ]
Why Spotify is still fighting with Apple in Europe
Spotify's legal battle with Apple in the EU over App Store restrictions has intensified, leading to changes in the music streaming service's interface and pricing information. [ more ]
Apple gets crushing backlash to its 'gross' iPad ad from celebrities and artists | CBC News
Apple's controversial iPad ad has drawn criticism for its portrayal of replacing traditional creative tools, upsetting artists and the creative community. [ more ]
People sure are pressed about Apple's crushing iPad commercial
Apple's new iPad Pro commercial faces backlash from the artistic community for its portrayal of technology replacing traditional creative mediums. [ more ]
Logic Pro gets some serious AI-and a version bump-for Mac and iPad
Logic Pro for Mac and iPad will both have new features, with version increments to 11 and 2, respectively, released on May 13 as free upgrades. [ more ]
Apple's new iPad ad accused of crushing creative dreams
Apple's new iPad Pro ad faced criticism for portraying the destruction of traditional creative tools to promote the device as a creative tool. [ more ]
Gap Names PepsiCo Exec as Global Chief Marketing Officer
Gap appoints Fabiola Torres as global CMO, a new role overseeing brand marketing, creative, store experience. Torres brings extensive experience from PepsiCo, Nike, and Apple. [ more ]
After Liberating Creativity in '1984' Apple Is Crushing It
Apple's latest ad for the 13-inch iPad Pro, 'Crush,' caused controversy by depicting the destruction of creative tools, receiving backlash from critics and consumers alike. [ more ]
New iPad Pro and iPad Air don't ship with chargers in the EU and UK
Apple has removed chargers from iPad Air and iPad Pro boxes in the EU and UK for the first time, following the same trend as iPhones to cut costs and environmental impact. [ more ]
Apple Unveils Apple Pencil Pro. Here's which iPads It Works With
The introduction of the Apple Pencil Pro brings new innovative features to the Apple Pencil lineup, but also adds complexity with four different versions now available. [ more ]
Apple's iPhone Spyware Problem Is Getting Worse. Here's What You Should Know
Apple sent notifications to iPhone users warning about targeted spyware attacks, linked to a sophisticated Chinese spyware campaign named LightSpy. [ more ]
Apple deletes San Francisco highway to better advertise new iPads
Apple's recent product announcement video featured doctored visuals of San Francisco's Oceanview neighborhood, erasing I-280 and replacing homes with mansions. [ more ]
Apple announced a new and improved Magic Keyboard at its iPad event, featuring a thinner design, function row, aluminum palm rests, larger trackpad, and haptic feedback. [ more ]
Apple unveils M4 chip with neural engine capable of 38 TOPS
Apple unveiled the powerful M4 chip with a robust neural processing unit (NPU) and a 10-core GPU, boasting impressive performance and efficiency. [ more ]
Apple's thinner new iPad Pros feature the M4 chip and "tandem" OLED displays
Apple's new iPad Pro models are designed to be more laptop-like with improved display technology and the new M4 chip providing enhanced AI capabilities. [ more ]
New 2024 iPad Pro's M4 and Dual OLED Display Outshine All Tablets! - Yanko Design
The M4 chip in Apple's latest iPad Pro significantly enhances performance and efficiency while supporting innovative features like the Ultra Retina XDR display. [ more ]
Dystopian Apple iPad Pro video makes customers feel physically sick
Apple's new iPad Pro launch video, depicting destruction of creative tools, evokes negative reactions for its dystopian connotations and lack of understanding of user needs. [ more ]
Apple Pencil Pro is coming according to Apple's Japan website
Apple is expected to unveil new iPad Pro and iPad Air models, along with a rumored Apple Pencil Pro, with advanced features like haptic feedback and support for Apple's Vision Pro headset. [ more ]
The Apple Pencil lineup is a mess, so here's a guide to which one you should buy
Apple unveiled new iPads offering clear distinctions between base, Air, and Pro models, while introducing complexities with multiple Apple Pencil options. [ more ]
How to pre-order Apple's new iPad Air, iPad Pro, Pencil Pro and Magic Keyboard
The new 11-inch iPad Air starts at $599 for 128GB, with 256GB, 512GB, and 1TB options available. It features the M2 chip for performance upgrades. [ more ]
Watch: When did iPads get as expensive as MacBooks?
Apple's new iPad Pro models come with high price points, surpassing some computer prices despite lacking essential accessories like keyboard and pencil. [ more ]
Apple's iPad commercial showcases destruction of various objects to highlight the device's power and slim features as a gateway to culture consumption and creation. [ more ]
The Morning After: Apple's new iPad Pro is thinner than an old iPod nano
Apple introduced a new iPad Pro with M4 chip for faster performance, Tandem OLED display, thinner design, and higher nits brightness levels, starting at $999. [ more ]