"Perhaps the AI boom has yet to enter its prime when it comes to the everyday consumer. Either way, Apple users won't have to wait long as the company enters a new year with ample updates (that much-awaited Siri update could pave the way for an impressive 2026) and new products to get excited about. As we head into the holiday season, the iPhone might have a chance to really flex its muscles."
"Either way, I find that the solid quarter and upbeat guide, which hasn't yet been met with a sustained move higher in the stock, could offer investors an entry point ahead of a slew of timely catalysts that could last through the end of next year. With shares hovering at around $270 per share and recent price target hikes from select Wall Street analysts, I do think that a Santa Claus rally might just help Apple shares power the $300 per-share mark before year's end."
Apple shares have gained more than 26% in the past three months and are up just shy of 11% year-to-date. Many investors view Apple as lagging in the AI race despite its $4 trillion market size, yet that perception has not prompted widespread switching among iPhone users. Apple plans product and software updates, including a significant Siri overhaul that could bolster 2026 prospects. Strong quarterly results and an upbeat guide have not produced a sustained stock rally, creating a potential entry point for investors ahead of holiday-season sales and catalysts that may extend into next year.
Read at 24/7 Wall St.
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